Major business decisions are increasing complex, with multiple participants and often reduced access to key decision-makers. These are networked decisions, set in a world of networked information and influence.
We understand the dynamics of how business purchasing decisions are made and how to influence them. We design and implement campaigns that help inform and shape those decisions.
B2B Influencer campaigns
We draw on our internal and powerful external networks to design and implement outcome-driven influencer programs.
We create highly shareable content that shapes how decision-makers think.
Influence network analysis
We research the networks of people, content and ideas that shape important decisions to generate actionable insights.